Interiors needed to capitalize on the true size of its 60,000 SF store. The previous storefront presented a diminutive exterior. MRD developed a two-story atrium space at the entry, like an illuminated lantern.
The Harden Home Studio was designed by MRD to effectively convey Harden’s values, including its focus on heirloom quality, craftsmanship, American-made, and environmentally-friendly products.
MRD developed the new image for Badcock & More, including a new logo and store design that represented the furniture store’s commitment to provide their customers with better service, convenience, selection, and value.