Martin Roberts has designed the new store “Dwellings Home” which opened earlier this month. Customers will immediately notice a new concept Martin calls “Wallscaping”. This is achieved by specially designed fixtures which allow more items to be displayed at eye level. Then a color story of merchandise is selected to enhance the customers experience of these products. This is created by displays that include: pillows, throws, ceramic item, vase and picture frame. This tactile and visual excitement heightens customers awareness and increases buying behavior.