Month: May 2011

Signs of the Times – A Modern Approach to In-store Design by Martin Roberts

There has been an enormous shift in the way people shop once they’re inside the store. It’s all about clearing obstacles for the customer. Recent research shows that easing shopper frustration is the most promising path to higher sales. That’s why Walmart is replacing its 15-foot-high shelves with lower-profile displays, to give shoppers a clear

Morris Furniture’s Cincinnati Store – A Glimpse of Furniture’s Future

The future of furniture retailing is on display in Cincinnati, Ohio, at the new Morris Furniture Co., Inc. location that opened in January. Reflecting the preference of today’s shoppers for smaller, more focused shopping spaces, the new Morris complex is made up of five separate, inter-connected stores. There are multiple entrances with signage and messaging