Technology
Digital Stores for a Smartphone Generation
This is a column about how technology is changing the shopping experience. One example I’m personally familiar with is a large, regional furniture chain in the South that has gone wireless with its sales transactions. Now customers pay their salesperson, who is armed with a tablet computer, from anywhere in the store, perhaps even while seated
Signs of the Times – A Modern Approach to In-store Design by Martin Roberts
There has been an enormous shift in the way people shop once they’re inside the store. It’s all about clearing obstacles for the customer. Recent research shows that easing shopper frustration is the most promising path to higher sales. That’s why Walmart is replacing its 15-foot-high shelves with lower-profile displays, to give shoppers a clear