Furniture First Teams With Dovetail Alliance

As published in Furniture World Magazine

Dovetail Alliance, a consortium of home furnishings industry service providers, announced that it has been selected by Furniture First as a preferred provider to the buying organization’s more than 178 members who operate 385 stores.

As a preferred provider, Dovetail Alliance and its members will offer a comprehensive set of services to Furniture First members and take part in the organization’s annual member symposium, which features seminars and exhibits by a select group of vendors.

“The Dovetail Alliance is thrilled to have become a partner with Furniture First and the independent retailers who make up its membership,” said Dovetail Alliance CEO Ed Borowsky. “It’s a wonderful opportunity for the Dovetail Alliance to showcase our organization’s ability to provide very valuable services to Furniture First’s retailers, who stand out as being among the industry’s best operators. We’re dedicated to innovating solutions for retailers across disciplines ranging from advertising and marketing to sales training, market research and store design.”

Dovetail Alliance, innovating solutions for the home furnishings industry, is a one-stop resource dedicated to improving the performance of home furnishings retail and manufacturing operations and understands the U.S. and Canadian markets with top service providers in advertising, ecommerce, electronic signage, high impact promotions, media buying, musical logos, sales training, store concepts, store design, transportation, human resources, market research, real estate solutions, traffic counting and turnaround management.

Furniture First, Harrisburg, Pa., was founded in 1994 by a small group of independent furniture retailers who joined together to better compete with national furniture chains. Through collective buying power and the sharing of best business practices, Furniture First members have thrived in increasingly competitive markets. Today our 178 members represent over 385 retail locations nationwide and collectively generate over one billion three hundred million dollars in retail volume.