lifestyle presentation

A Store’s Makeover Changes Its Bottom Line, Too

Riley’s Furniture and Mattress Store in Monroe, Ohio had a 30,000 sq. ft. two‐ story “piecemeal” showroom that had been remodeled and added to throughout the last 45 years one area at a time creating an inconsistent look and feel. Mattresses were tucked away in the far back upstairs corner. Furniture was arranged in brand