retail merchandising

Finding the Right Product Mix

Last year my team at Martin Roberts Design re‐planned and re‐merchandised more than one million square feet of retail space in 30 or so stores around the country. As a retail designer, I’ve helped hundreds of store owners rethink their showrooms. When merchants ask me to revitalize their space, they frequently say it’s because it’s

Lessons in Consumer Behavior

As published in Home Furnishings Business Using qualitative research methods to better understand your consumer. As the upset at the recent New Hampshire primary demonstrates, what people say and what they do are not always one and the same. Perhaps that’s because people are more complex than polls would have us believe. The polls are